Thursday, May 23, 2013

Brain Research, Education and the Battle for Social Media Dominance

Does Brain Research say that Pinterest will win the battle for social media supremacy?  The answer is Yes!
In the social media battle, Pinterest may have what it takes to knock out the others. Visual focus means it speaks to our brains in a way the others don’t. Photos, not words, are the focus. No rankings or numbers of friends although the number of likes and re-pins may remake the new currency.

Pinterest is the hottest growing trend in Social Media, remember those boards that looked like cardboard and you took a pushpin and put up your favorite photo of the hottest teen star or a reminder about your next dental appointment, now you can do it virtually! Pinterest is a way to share content and “allows members to “pin” images, videos and other objects to their pinboard.” You can also like someone’s “pin” and re-pin it to one of your boards. There are boards for “trip I want to take,” “recipe I want to make,” and “House I want to have.”

Our brains learn best when they can remember and repeat or possible repin. We are visual creatures, over all other senses, but many of these photos invoke other senses and form the comments, which include our longings, feelings and dreams.  The photos tap into the reptilian brain where we want to relax, be fed, our basic needs. We see it and we want to pin it. We can have it all, at least on our boards.

Read the full article on Science Schmooze in the Jewish Journal.
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